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1 nonbranded goods
Mktggeneric goods that are not linked to a particular brand name, manufacturer, or producer, such as food produce, pharmaceuticals, floor coverings, furniture, computer keyboards, or hand tools. Nonbranded goods are often widely available in street markets or by mail order and like private labels are often perceived to be of low quality. -
2 private label
Mktga product or variety of products offered by a retailer under their own name in competition with branded goods. Private label products, like nonbranded goods, are normally cheaper than branded items but are often perceived to be of lower quality.U.K. term own brand
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